THE SPICE
IS RIGHT

IS WHAT BOB BARKER
WOULD SAY IF HE
ANSWERED OUR CALLS

There’s no need to fear the Ghost. It truly is the perfect blend of smooth, clean spice. The heat hits quick and then disappears without a trace after a few seconds. The spice keeps your attention and avoids that tequila cough.

This blend of 100% Agave Azul tequila and spice makes Ghost pretty damn versatile. Use it to level up your favorite tequila cocktails like Margaritas, Palomas, Sunrises and Bloody Marias. Or throw a big middle finger up to convention and try it in a spicy Mexican Mule, Old Fashioned, or a Daiquiri. Or you could always just be a champion and plug it straight from the bottle.

GHOST FACTS

THREE POINTS WE
WANT YOU TO KNOW

100% AGAVE AZUL

100% agave is important because it means that you’re only putting quality ingredients in your body.

GHOST PEPPER!

We use a prick of Ghost pepper extract to give you just the right amount of spice. No hotter than a buffalo wing!

BORN IN A BAR

A Boston bartender got bored of tequilas in his bar and made a spicy shooter from scratch that people loved.

TASTING NOTES

TASTES

A bit sweet in the front, smooth going down and a little spicy at the backend.

FEELS

Scary at first, with a really happy ending waiting for you on the other side.

CREATES

The kind of nights Mom will disapprove of and Dad will probably high five you for.

THE GHOST STORY

A BARTENDER’S CALLING
TO THE SPICY SIDE

BECAUSE WE ALL NEED SOMEONE
TO LEAD THE STREAKING

We love service industry because we are service industry. It all started with a Boston bartender. In 2011, Chris was working at a new tequila bar with 120 different tequilas that very few people wanted to drink. His solution: create a tequila shot that would grab attention, taste great, and go down easy. Through this process he realized that guests were looking for a little more spice in their night…and their drinks. The result was a ghost pepper infused shooter that became a reason to visit his bar. And with that, Ghost was born–an affordable tequila so smooth that even the person with the worst spring break tequila story would enjoy.

From at-home experimentation to distilling in Mexico, the hero of our story perfected the recipe that’s igniting shots and cocktails alike. When you consider how many brands are brainstormed in a boardroom, a tequila born in a bar sounds a little crazy. But what began as a bartender’s passion project has exploded onto the scene. And through everything, our service industry roots remind us that we’re here to entertain guests, inspire bartenders, and serve a tequila that leaves you with memorable nights… without mornings of regret.